Showcase: RTI

RTI is a nationwide consultancy specializing in insurance products for midsize companies. RTI retained Roessner & Co. to create a branding campaign that would position RTI as a modern, innovative provider of quality services. We developed a group of designs that played with the "RTI" letters, but opted for a clean, bold logo underscored with the words "Employee Benefit Programs" which research revealed was the client's key line of business.

Early Design Explorations:

Early RTI Logo Design Explorations

Finalized Design:

Finalized RTI Logo Design

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